What are the Advantages of Solo Ads for Your Business?
There are plenty of advantages to using Solo Ads in your business. Here are our top reasons why you need to start using a Solo Ads service.
• You reach a qualified audience right away.
• There is no need to wait for SEO or linking strategies to bring traffic to your site.
• You get the client's attention to your offer only.
• Most Solo Ad lists feature prospects using a double opt-in. Therefore, you don't have to worry about receiving spam reports on your mails.
• Short ads do well on this platform.
• Solo Ads lists focus on developed markets in the UK, USA, Canada, Europe, and Australia.
• Providers frequently update lists with new subscribers.
If you're promoting a blog or you're an advertiser yourself, Solo Ads offers you the following advantages.
• Generate leads for your list – you keep the details of all your customers.
• Drive traffic to your website to improve your SERP
• Gain brand awareness in your target niche
• Announce product launches and press releases
• Send out special deals or limited offers to create urgency
There are plenty of ways to use Solo Ads, with hundreds of niche lists available. Contact a provider and find out how their list can help you.
How Can I Be Profitable Using Solo Ads?
When signing up with a Solo Ads provider, you need to take the offer with a pinch of salt. The reality is that not all Solo Ads providers run a credible and transparent service. There are plenty of stories online about scammers ripping people off with poor-quality Solo Ads services.
To avoid being ripped off, make sure you ask your Solo Ads providers a few questions about their list.
How did they build the list – If they tell you they set up a landing page with a lead capture form, ask the see the site. How the provider creates the list is important to gauge the prospects' validity and buying power.
Ask them how often they use the list – The ideal mailing frequency is three to four times a week. Any more than that and you might get watered-down results for your campaign.
Ask the provider when they'll send out your email ad – Ask them what day of the week they send out the ad. Some niches are more responsive on certain days, so take that into account when planning your campaign.
Ask them about the bounce and spam rates – The provider should remove all subscribers that experience a hard bounce on the email campaign. Look for providers that have average spam report rates of less than 0.1%.
Ask the provider about the success of past campaigns – Ask about the success of other similar campaigns using the list. Your provider should be open and transparent with their data. Avoid working with companies that make outrageous conversion claims and don't have the proof to back it up.
By doing your due diligence on your Solo ads provider, you don't have to worry about throwing your marketing budget away.
Don't Send Your Traffic to Sales Pages
Most Solo Ad providers won't let your direct your traffic to a sales page. Instead, you need to send them to another page on the site that gets them to take action. Sending them directly to a sales page is considered spamming the list.
However, that strategy works well for internet marketers. You can direct the traffic to a blog or piece of content on your site that offers the prospect value. Include an opt-in lead magnet on the page to capture the prospects email address.
Using this approach, you don't come off as pushy spam, and you'll probably get a few hundred leads and maybe a few sales. Directing the traffic to a page where you can capture the lead information is far more important than having prospects see your offer.